Segmentera efter hur kunderna köper – inte hur mycket de köper.
"We know which customers matter most. We just don't win them the way we should." Is something we often hear from clients, and this comment sums it up well.
Insights
Segmentera efter hur kunderna köper – inte hur mycket de köper.
"We know which customers matter most. We just don't win them the way we should." Is something we often hear from clients, and this comment sums it up well.
Why industrial sales is about to change completely
Sweden is known for its innovation power and its great engineers, and now Sweden is writing one of the most ambitious industrial stories of our time.
Sales Excellence – 8 disciplines that the world’s best sales companies have mastered
What defines sales excellence and how can it be achieved? It's not a single ingredient but a combination of eight essential elements. Explore them to unlock success.
Varför kundsegmentering avgör långsiktigt köpbeteende
Alla kunder är viktiga, men alla är inte lika viktiga. Varför kundsegmentering avgör långsiktigt köpbeteende.
Finance for sales – Nice stories to take home avsnitt 1
Episode 1: The three keys to finance Learn the importance of managing liquidity, assets and operations. På engelska.
Finance for sales – Nice stories to take home avsnitt 4
Episode 4: The cash flow statement Understanding the cash flow statement. På engelska.
Finance for sales – Nice stories to take home avsnitt 3
Episode 3: The profit & loss statement Learn why each part of this financial document matters. På engelska.
Finance for sales – Nice stories to take home avsnitt 2
Episode 2: The financial statements This episodes explores three crucial statements. På engelska.
Kundsegmentering – nyckeln till lönsam tillväxt
För account managers kan kundsegmentering vara skillnaden mellan att springa fort men samtidigt stå stilla och att växa lönsamt med rätt kunder.